As you will be aware, ACoRP is currently in the process of rebranding. As part of this process, we will be providing regular updates to explain why we’re rebranding and how far along the process we are. This month we’ll be explaining the reasoning behind the process and introduce the agency we are using.
The Association of Community Rail Partnerships has existed in its current form for twenty years. In this time, we have grown substantially in terms and membership and activity, and in staff numbers. With this in mind, it was decided that a new name and brand identity would better reflect our membership, provide a less cumbersome title and present an identity that better explains what the community rail movement is all about.
Branding agency, David Carroll & Co has conducted a review to inform the exercise, including member visits and meetings and workshops with partners, funders, board and team members. Following this review, they set out a strong case to proceed with the rebrand, which our board voted for unanimously. David Carroll & Co are currently working on a number of naming and brand identity options to reflecting the research that has been undertaken. We’ll be previewing the final results at the Community Rail Conference in March, with our new brand going live in April.
David Carroll & Co: a background
We’re using a highly-regarded brand and marketing agency with experience in our sector, David Carroll & Co. David and his team have a vast amount of experience in rebranding organisations, including drug rehabilitation charity Turning Point, who have been working in partnership with Community Rail Cumbria on the ACoRP award winning Rail Journey to Recovery project.