UPDATE: In light of the ongoing industrial action, we have decided to postpone our Days Out by Rail campaign until the Autumn. We realise this is disappointing but feel it is the right decision. As part of the campaign, we plan to deliver a series of paid-for social media promotions and online adverts. However, we feel that if we were to deliver these promotions right now, we wouldn’t get the full benefit, nationally.
We are still supporting members that are continuing with their local promotions over the summer and will help to amplify these messages through our Scenic Rail Britain social media channels.
We will keep you informed as our plans develop for the Autumn and we are hopeful this move will also open up opportunities to reach out to different audiences – from families to cultural couples to walking groups etc.
If you have put any plans in place around the campaign and this delay will cause you any specific problems, or if you would like to discuss your summer promotions, please get in touch with Alice.
More information on the campaign
Building on the successful online campaign last summer, this year’s campaign is set to launch later this year. This tourism and leisure campaign will draw on local knowledge and insights from members, delivering inspiring ideas for days out, short breaks and longer stays through our Scenic Rail Britain tourism website.
We are encouraging members to get involved and showcase ideas for greener days out and longer stays throughout the Autumn, linking in with any work that’s already being delivered in your partnership or group.
Similar to last year, members and partners can expect to receive a range of digital tools and assets, to enable you to springboard off this nationwide campaign and promote your own leisure and tourism messages. Look out for this coming direct to your inbox soon.
If you have any questions or would like to hear more about how to get involved please contact Alice.