Due to the changing environment we are currently in, our popular Community Rail in the City event will not run in the usual format. Instead, we are developing an online promotional campaign, launching Wednesday 30 June*.
Our Summer Days Out are Better by Rail campaign will encourage visitors to (re)discover Britain’s community railway lines and stations by providing inspiring ideas for days out through themed itineraries. Themes will include purse-friendly days out by rail, a grand day out with the grandkids, off the beaten track, doorstep discovery and more. The blogs will be featured on our tourism website, Scenic Rail Britain, and promoted through social media.
In addition, to help us to drive results and reach a wider visitor audience, we have appointed a PR agency that specialises in rail tourism, Three Little Birds PR. With their help, liaising with travel and tourism media, our Summer Days Out are Better by Rail campaign may be picked up in national press and also could result in collaboration with travel journalists/influencers from across the country.
* We are monitoring the UK Government’s easing of lockdown restrictions, currently set for 21 June. If this is postponed we will move the launch of our summer campaign until a more appropriate time, when we can actively promote leisure travel by rail. We will hopefully know more after 14 June where we will update this page with the latest information, in the meantime please continue to send content suggestions around our campaign themes to Alice.
How can you get involved?
Community Rail Network members are encouraged to provide us with top places to visit along your railway lines and within easy access to stations, while being cautious not to include places that may already be popular post-lockdown. These suggestions will help us develop our themed blogs and may feature in the national campaign. Email Alice for a template that contains the campaign themes.
We will also be encouraging members to use this campaign as a springboard for their own tourism promotions and to work with their partners on a local level. To help members do this we will be providing digital marketing materials and press release templates. These will be available from mid-June.
Can you still take part in a live event?
In addition to the digital campaign, we appreciate some members would like to take part in a live event at stations on the same day. This will depend on if the event can be delivered safely and within the current restrictions.
We are encouraging members that are considering a live event to stay local and have a display at a station along their line or perhaps work with a nearby attraction.
With regards planning activities, it is advised that you ensure any marketing materials (banners, leaflets, giveaways etc.) you are producing for the event can be re-used at a later date. For example, don’t include specific dates on your printed materials, unless of course you know they can be used at other events you are attending in the future. This is also good practice for keeping your activity as sustainable as possible.
For more details on the PR campaign or if you want advice on a live event, contact Alice.