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Posters tempt passengers to visit city’s ‘well-kept secrets’

Posters promoting rail tourism to and from Ely Station are encouraging passengers to stop and discover the area rather than just passing through.

The new poster boards, funded by the Hereward Community Rail Partnership (CRP), Community Rail Network, and Visit Ely, display scenic images of the city’s attractions and hidden gems, including its cathedral, waterways, and town centre.

With Ely Station often used as an interchange by many, the Hereward Line CRP wanted to let people know what they were missing just a stone’s throw from the station – and encourage them to come back and discover the historic city.

Beverley Bishop, Hereward Line CRP officer, said: “Visiting Ely by rail is so easy and there is so much to discover, but it’s a bit of a well-kept secret.

“The Ely – Peterborough rail line provides access to wide-open Fen, East Anglia’s famous big skies, and offers tourists the opportunity to follow in the footsteps of Anglo-Saxon hero and legend, Hereward the Wake. The line is graced with two beautiful cathedrals at each end – Ely and Peterborough, and in between, historic market towns and villages. And, of course, we mustn’t forget the nature reserves, cycling routes, narrow boating and traditional festivals that can all be experienced here.

“It’s a voyage of discovery, and we hope to see tourists returning in greater numbers this year, making use of the convenient rail links, which have been improved with the arrival of Greater Anglia’s brand-new trains.”

Alan Neville, Greater Anglia’s customer and community engagement manager, said: “It’s great to see people coming back to rail and feeling confident to travel, and these posters will help even further.

“Visiting by train is a great way to discover the region in comfort and is better for the environment, helping to reduce pollution and congestion in our tourist hotspots, towns, and villages. Along with our great value tickets, visiting by rail is an attractive alternative to the car for more sustainable journeys.”

Paul Webster, Community Rail Network’s support and development manager, added: “Using the railway network to see Britain’s stunning scenic landscapes, visit historic towns, discover hidden heritage sites and to connect with walking and cycling activities is such a great and sustainable way to travel. We are pleased to support this project through our Small Grants Fund. It has really made a visual impact at the station and will inspire more people to spend time exploring Ely and to take a journey along the scenic Hereward Line.”

Find out more about the work of Hereward Community Rail Partnership here.

(All picture credits: Greater Anglia)