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Communicating community rail: what does research tell us?
Research, case studies and expert insights suggest significant opportunities have emerged for the community rail movement
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to develop communications activities that can help it to engage more widely and effectively. This report provides valuable insight and guidance to all community rail groups and partners when they are considering projects, activities and their communications approach.
Marketing and communications
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Marketing and communications: advice for community rail partnerships and groups
The guidance booklet offers ideas and advice for community rail partnerships and groups on how marketing and communications can help you promote your work and your line(s) or station.
Produced in association with Northern.
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Social media guidance
A handy and simple guide on effectively using Facebook and Twitter, for community rail partnerships and station friends groups.
Produced in association with Northern.
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Data protection: guidance for community rail partnerships and groups on compliance
Confused about the the new General Data Protection Regulations? Download our produced a guidance document explaining the key details and actions you need to take to make sure your data is compliant when the new regulations come into force on 25 May 2018.
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Social media webinar
ACoRP communications and marketing manager, Nik Schofield presents on informative webinar on the basics of using Facebook and Twitter in a community rail setting.
(webinar first hosted on 5 September 2018)
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Engaging local media
This guide aims to help you engage with local media to secure positive coverage that can assist in raising profile and awareness. It offers advice on developing working relationships with journalists and media outlets and tips on identifying and writing eye-catching stories and content. It offers guidance on who to contact and when, advice on putting together press releases for local media, and suggestions on how to link press coverage to your wider work.
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Engaging local media webinar
This online learning session is hosted by Rob Lowson, writer and researcher with Community Rail Network and a former journalist. Rob provides advice on developing working relationships with journalists and media outlets, and share tips on identifying and writing eye-catching stories and content
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