Marketing and communications

This online learning session will be led by Nik Schofield, Communications and marketing manager at the Community Rail Network. Nik is a long-time user of social media platforms and has been involved in providing practical guidance on the subject to small businesses, charities and community groups for many years. Joining Nik on this webinar are Simon Clarke and Karen Bennet from Community Rail Lancashire.

Research, case studies and expert insights suggest significant opportunities have emerged for the community rail movement
to develop communications activities that can help it to engage more widely and effectively. This report provides valuable insight and guidance to all community rail groups and partners when they are considering projects, activities and their communications approach.

The guidance booklet offers ideas and advice for community rail partnerships and groups on how marketing and communications can help you promote your work and your line(s) or station.

Produced in association with Northern.

A handy and simple guide on effectively using Facebook and Twitter, for community rail partnerships and station friends groups.

Produced in association with Northern.

Confused about the the new General Data Protection Regulations? Download our produced a guidance document explaining the key details and actions you need to take to make sure your data is compliant when the new regulations come into force on 25 May 2018.

This guide aims to help you engage with local media to secure positive coverage that can assist in raising profile and awareness. It offers advice on developing working relationships with journalists and media outlets and tips on identifying and writing eye-catching stories and content. It offers guidance on who to contact and when, advice on putting together press releases for local media, and suggestions on how to link press coverage to your wider work.

This online learning session is hosted by Rob Lowson, writer and researcher with Community Rail Network and a former journalist. Rob provides advice on developing working relationships with journalists and media outlets, and share tips on identifying and writing eye-catching stories and content