Get ready for Stations Day

9 Oct, 2019

#StationsDay is an opportunity for those connected to rail to come together to celebrate the important role stations can play in supporting local communities and improving the journey of millions of rail passengers each day.

This year, the Department for Transport (DfT), want to make it even bigger and better. We are keen to use the day to celebrate station champions – the staff and volunteers who go above and beyond to make a real difference to passengers and their communities.

You can support #StationsDay on Tuesday 15 October by sharing tweets and posts about your organisation’s work, your local station or the people who work or volunteer at stations on social media.


How to get Involved…
On Tuesday 15 October 2019 get involved by using the hashtag #StationsDay and tagging the DfT (@transportgovuk) on Twitter and/or other social channels.

Content will be shared on Twitter and Instagram (@transportgovuk) throughout the day and would also appreciate any support amplifying the content we share.

To help you get started and spark some ideas, here’s a few examples of content you could share from your social media accounts:

People Stories…

  • Station champions – highlight employees or volunteers who go above and beyond their day job or have a special connection with passengers at the station where they work.
  • Important jobs – are there interesting or important jobs at the station you could focus on? Could you encourage people to consider a career in rail?
  • Longest serving station employee – you could tell the story of your longest serving employee and how their local station has changed throughout their career.
  • Family connections – showcase a family who has have worked for your company or been involved in the rail across the different generations.
  • Community – you could demonstrate how your local station has had a positive impact. For example, there are rail projects connecting stations with local people and their community.
  • Award winning teams – did any of your colleagues win an award recently (for example, the National Rail Awards or the Community Rail Awards) that you could celebrate?

 

Station improvements and interesting facts…

  • Station improvements – you could talk about the upgrades or improvements you are aware of at your local station or at stations across the UK. This could include improved accessibility, more space, new screens on platforms, better waiting rooms. Or maybe there is a major upgrade or a new station being built in your area?
  • Technology – what new technology is being used to improve people’s journeys through stations, such as smart ticketing and improved passenger information?
  • Environment – show how your station is leading the way on becoming more environmentally friendly. For example, installing water fountains, solar lighting, rainwater re-use, green roofs or community gardens.
  • History – you could tweet about the fascinating history of your local station. Even better, share some vintage photos of how it used to look.
  • Behind the scenes and fun facts ­– is there something interesting about your local station or facts about stations worth sharing on social media

 

Content ideas

There are lots of ways to bring the stories you find to life, this could include:

  • Blog – share a link to a rail blog using #StationsDay
  • Twitter polls – use polls to create engaging ways to bring facts and stats to life
  • Pictures – share a collection of images related to #StationDay themes
  • Quote cards or vox pops – share supportive quotes from your staff on their involvement with improving stations

The Rail Delivery Group will be running a World Cup of Stations from Thursday 10 October to get people to vote for their favourite station with the winner announced on #StationsDay. As part of this competition people can nominate their favourite station on Twitter. Follow RDG’s Twitter account (@RailDeliveryGrp) to find out how you and your followers can get involved.

 

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