No its not fur evasion by our cuddly friends, but a promotion to encouraged families in Truro, Penryn and Falmouth to take a journey by train with their teddies this half term. Any child who brought a teddy on a journey by train on the Maritime Line has been able to travel free of charge between 14 and 21 February 2015, courtesy of Great Western Railway. The promotion was supported by ACoRP’s Small Grant Fund which helped pay for a newspaper advertisement campaign and the special double royal posters at stations. The promotion has used social media – Rebecca Catterall from the Devon and Cornwall Rail Partnership said ‘we put £20 behind a Facebook boosted post campaign to target people in and around the line. So far, with still £8 to spend, the post has reached over 5,860 people with a lot of that being organic reach due to 55 shares of the post.’
Rebecca added “Half term can be a great excuse to get out and do something different. With plenty of attractions at both ends of the line, there should be lots of fun to be had for children and teddies alike!”
As this is written the promotion is still going on but you will hear here first, the bare results of the event. Perhaps even news of a extension of the event to Bare Lane or Bear Alston next year?