Community Rail Awards 2025 now open for Entries! Click here to read more.

Most Effective Communications Campaign

Effective communications are key to promoting and raising the profile of community rail activities. This category is seeking submissions that can evidence the delivery of a well-planned integrated communications campaign, aimed at publicising community rail activity or promoting success. Judges will be looking for effectively managed campaigns with evidence of PR activity and clear examples of measuring the campaign’s impact (e.g. through social media).

We invite entries from community rail partnerships, station adoption or friends’ groups, or other community groups and representatives working in partnership with a community rail member. Rail industry partners can submit entries where a project was undertaken in partnership with a community rail partnership or community group, but the entry must clearly demonstrate this partnership working, be agreed with the community partner(s), and their contact details provided.

  • Delivery of an effective communications campaign, accessible and engaging for the intended audience, working with partners to drive results;
  • Evidence of PR activity undertaken and media log/clippings of successful features/articles;
  • Conveys clear messages and promotes community rail in an informative, interesting way, relevant to the audience;
  • Good planning, management, and use of appropriate channels – evidence of rationale behind the choice of media, planning, timing, audience and coordinated use of channels;

Essential Requirements: You must provide clear evidence of the impact of the campaign, gathered via your pre-planned evaluation, including the reach across social media/increase in followers (if appropriate).

'Most Effective Communications Campaign' is sponsored by Govia Thameslink Railway.

Govia Thameslink Railway is thrilled to support the 2026 Community Rail Awards. Dedicated volunteers across our network play a vital role in enhancing the communities we serve. They contribute by improving our stations through art and gardening projects, encouraging people to experience train travel for the first time, promoting local tourist attractions, and collaborating with community groups to bring about positive change. These volunteers truly make a real difference in the communities they serve, and it’s crucial we do all we can to shout about this vital work, which is why we take great pride in sponsoring the recognition of most effective communication campaign.

2025 1st Place Winner - Gloucestershire CRP for 'Black History Month Every Month'

Gloucestershire CRP delivered a comprehensive communications campaign to celebrate the county's diverse cultural heritage and connect its Black history to the present day.

Local artist Rider Shafique was commissioned to create a new station exhibition. Using photographs and quotes, the artwork focuses on themes of identity and honouring the contributions of Caribbean migrants who worked for British Railways. The exhibition was installed at four key stations (Gloucester, Stroud, Stonehouse and Cam & Dursley), which collectively saw over 2.5 million entries and exits in 2022-23 (Office of Rail and Road's 'Estimates of Station Usage 2022-23' dataset).

The exhibition linked to Gloucestershire CRP’s previous collaboration with Black Ark Media on Gloucestershire’s first Black History Map. The map serves as a guide to discovering the diverse contributions of Black Britons to art, education, and culture in the local area, highlighting walking routes and active rail and sustainable travel experience radiating from Gloucestershire’s nine railway stations, leading to a series of significant Black History sites.

By leveraging partnerships, coordinating across media channels and creating compelling content, Gloucestershire CRP successfully raised awareness of important cultural and historical themes while promoting community engagement and sustainable travel. The campaign's integration of art, history and community involvement created a rich, engaging experience that resonated with local residents and media outlets, achieving its core objectives of celebrating diversity, fostering understanding and connecting Gloucestershire's past with its present.

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2024 1st Place Winner - Community Rail Education Network for ‘Arlo's Adventures: There and Back’

Seeing first-hand how passionate community rail partnerships are about improving young people’s rail safety knowledge and instilling them with a culture of life-long, confident rail use, the Community Rail Education Network was keen to produce its own resources to distribute to young people, empowering them to continue rail safety conversations at home. Through funding from Community Rail Network, ScotRail and Freightliner, this became a reality.

Inspired by her Freightliner driver training where students learn through scenario-based situations, author Bessie Matthews chose a ‘pick a path’ style adventure when designing the book. 20,000 copies were initially printed and distributed to five national hubs – since then, over 90,000 books have been shared across rail industry, education, and youth engagement settings as far as Australia, Japan and America.

‘Arlo’s Adventures’ has received positive coverage across the UK and beyond, enabling community rail’s messages to reach a wider audience and communicating with young people in a creative way about how to navigate the rail network safely. The project continues to expand, with Bessie working alongside individual CRPs to produce personalised ‘Arlo’ content for stations, supporting Great Western Railway in creating a book for young people with additional needs, and starting preparations for an English/Welsh bilingual sequel.

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Check out previous 1st, 2nd and 3rd place winners of this category from 2017-2022.

The submission window for our 2026 Awards will be open from Monday 1 September - Tuesday 30 September 2025.

Check back then for the link to submit your entry!