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Days Out by Rail - partners' campaign toolkit

14 October to 3 November 2024

Our tourism and leisure campaign, Days Out by Rail, returns this autumn and we’re inviting our valued partners to get involved. Now in its fourth year, the campaign aims to encourage more people to take the train for greener, healthier leisure journeys. Themed content throughout the three-week campaign will be delivered through our Scenic Rail Britain website and social media channels and we’re seeking your support to help amplify these messages.

We’ve produced a range of digital tools to help you support the campaign, promoting greener travel along community rail lines.

To discuss further opportunities, please get in touch with our Comms team here.

 


Social media

Below are some suggested posts for you to use on your social channels. Combined with one of the social media graphics below, it could be a simple way to show your support.

Facebook/Instagram

We’re proud to support our @CommunityRail friends today as they launch #DaysOutByRail, encouraging more people to take the train for healthier, greener leisure journeys.

Find inspiration for your next trip here: ScenicRailBritain.com/daysout

#greentravel #communityrail #scenicrailjourneys #railwaysofbritain

LinkedIn

We’re all about supporting our communities and encouraging more people to take the train for tourism and leisure journeys. That’s why we’re proud to support @CommunityRail as they launch their #DaysOutByRail campaign.

Find out more and maybe get inspired for your next trip by train here: ScenicRailBritain.com/daysout

#communities #tourism #rail

X/Twitter/Threads

We work together with our communities to promote rail and sustainable tourism throughout the year and today we’re proud to be part of #DaysOutByRail, a nationwide campaign to spread these messages even further. Find out more: ScenicRailBritain.com/daysout

Download a copy of our scheduled social media posts so you know what we’re posting and when

Graphics

We’re proud to support

Generic campaign logo graphic

Autumn adventures

Family days out

On a budget

Stay for longer

Templates

Download and edit all graphics using Powerpoint

Canva link to edit graphics please make sure you make a copy of the designs before editing. You can do this by going to ‘File > Make a copy’.


Poster

Print this poster and ask to display it at local attractions and community hubs in your area

Download and edit poster using Powerpoint

Canva link to edit poster please make sure you make a copy of the designs before editing. You can do this by going to ‘File > Make a copy’.


Campaign logos

Light blue

Scenic blue

Caribbean green

Sky magenta

Black

White/transparent

Scenic Rail Britain logos

Colour

White/transparent

Community Rail Network logos

Colour

White

Black