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Days Out by Rail - tourism partners' campaign toolkit

Campaign dates: 14 October to 3 November 2024

Our tourism and leisure campaign, Days Out by Rail, returns this autumn and and we would be so grateful for your support to spread the word and encourage your visitors to leave the car at home and visit by train.

Now in its fourth year, the campaign aims to encourage more people to take the train for greener, healthier leisure journeys. Themed content throughout the three-week campaign will be delivered through our Scenic Rail Britain website and social media channels and we’re seeking your support to help amplify these messages.

We’ve produced a range of digital tools to help you support the campaign, or you can share our posts which you will find on Facebook @ScenicRailBritain, on Instagram @scenicrailbritain and on X/Twitter @ScenicRailBrit

We would also be delighted to share our themed blogs with you and can offer you the opportunity to have a blog hosted on the Scenic Rail Britain website to promote days out by rail in your area.

To discuss this and further opportunities, please get in touch with our Comms team here.

 


Social media

Below are some suggested posts for you to use on your social channels. Combined with one of the social media graphics below, it could be a simple way to show your support. The hashtag for the campaign is #DaysOutByRail.

Facebook/Instagram

We’re proud to support @scenicrailbritain #DaysOutByRail campaign, highlighting the fantastic destinations that you can reach easily by rail. Why not consider taking the train on your next day out for a greener, healthier journey?

Find inspiration for your next trip here: ScenicRailBritain.com/daysout
#greentravel #communityrail #scenicrailjourneys #railwaysofbritain

LinkedIn

We’re all about encouraging more people to take the train for tourism and leisure journeys. That’s why we’re proud to support @CommunityRail and their tourism campaign, as they launch #DaysOutByRail.

Find out more and maybe get inspired for your next trip by train here: ScenicRailBritain.com/daysout
#communities #tourism #rail

X/Twitter/Threads

We’re proud to support @scenicrailbritain #DaysOutByRail campaign, highlighting the fantastic destinations that you can reach easily by rail. Why not consider taking the train on your next day out for a greener, healthier journey?

Find inspiration for your next trip here: ScenicRailBritain.com/daysout

Download a copy of our scheduled social media posts so you know what we’re posting and when

Graphics

We’re proud to support

Generic campaign logo graphic

Autumn adventures

Family days out

On a budget

Stay for longer

Templates

Download and edit all graphics using Powerpoint

Canva link to edit graphics please make sure you make a copy of the designs before editing. You can do this by going to ‘File > Make a copy’.


Poster

Print this poster and put it on display where possible

Download and edit poster using Powerpoint

Canva link to edit poster please make sure you make a copy of the designs before editing. You can do this by going to ‘File > Make a copy’.


Campaign logos

Light blue

Scenic blue

Caribbean green

Sky magenta

Black

White/transparent

Scenic Rail Britain logos

Colour

White/transparent

Community Rail Network logos

Colour

White

Black