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High Peak & Hope Valley CRP promote sustainable tourism with new creative resources

A new-look website, logo, suite of photos and promotional film are among the assets High Peak & Hope Valley CRP are using to promote train travel in the High Peak area to visitors and residents.

Established in 2019, the High Peak & Hope Valley CRP helps maximise the benefits to the community of the Buxton, Glossop, and Hope Valley railway lines, promoting tourism and leisure opportunities in the area. Station friends groups, made up entirely of volunteers, have adopted stations along the line, including Buxton, New Mills, and Disley. 

For the new resources, Melanie Riley from Dark Peak Photography has captured images of stations and station volunteers, while filmmaker Ryan Goff has created an atmospheric short film. The photography and film will be used at every opportunity to promote visiting the area by train, from tourist information centres and universities to social media.

The refreshed logo and website were created by Andrew Burdett.

Helen Wright, Community Rail Partnership Officer, said: “The countryside and towns of High Peak are just stunning. Having lived and worked in High Peak for thirty years, I know there are so many hidden gems in the area, from the industrial heritage of the Peak Forest canal to stately Lyme and a wide range of beautiful walks.

“We want to see as many people as possible enjoying the area, arriving sustainably by train. If you haven’t tried the train for a while or want to discover new things to do, I encourage visitors and residents alike to get on board with us.”

Cllr Jean Wharmby, Chair of the CRP, said: “Using the website, images, and film to spread the word about the leisure opportunities in High Peak is a great way to boost our tourism economy. I’m so pleased to see our local area and station adopters represented in this way.”

See the new materials and find out more about exploring High Peak and Hope Valley by train at www.peakdistrictbytrain.org, or visit the CRP’s Facebook, Instagram, TikTok, and LinkedIn channels.