Network Rail and rail industry partners have launched a new campaign to inspire young people to travel more by train and help the fight against climate change.
‘A Greener Future’ aims to encourage Gen Z (those born in the late 1990s and early 2000s) to choose the train over the car, highlighting that just one journey by train can make a significant and positive impact on the environment.
The campaign is part of the rail industry’s wider efforts to reduce carbon emissions and support the government’s strategy to achieve net zero by 2050 and create a more sustainable railway network by investing in electrification, renewable energy and biodiversity, and promoting rail as the greenest form of public transport.
The campaign will run across social media, digital platforms and outdoor advertising, and has been created in collaboration with the Rail Delivery Group and the Campaign for Better Transport.
Community rail partnerships and station groups are encouraged to get involved in the campaign by sharing green travel messages, ideas for sustainable days out in your local area, and spreading awareness about the projects and initiatives your group is carrying out at stations and in the community to protect our planet. Find out more.
Jacqueline Starr, Chief Executive Officer at Rail Delivery Group, said: “Travelling by train is a simple way to make a greener choice. When looking at the sustainability of different modes of transport our railways are hard to beat, and it’s one of the great benefits of making rail your first choice. We are committed to helping our railways to grow, with more people taking the train over other modes of transport we can all play our part one journey at a time.”
Silviya Barrett, director of policy and campaigns at Campaign for Better Transport, said: “Taking the train is already the greenest way to travel and with more rail lines being electrified, it’s only getting greener. Choosing the train is one of the simplest things you can do to minimise your carbon footprint and make a difference, one journey at a time.”
