Following on from the success of last year’s campaign, Rail Delivery Group have launched the latest installment of ‘Let’s get back on track’, this time with a greater emphasis on business travellers and commuters.
Launching today with video on demand, radio, out of home, paid digital and public relations the latest campaign is designed to inspire a nation-wide return to rail by reminding everyone that nothing connects us to the people, places and things we love the most like rail.
Highlighting how rail is an enabler of connection, the campaign brings to life the different journeys people take by using the train every day; heading back to the office, spontaneous meet ups and being able to explore with loved ones.
To support commuters as they begin to return to their place of work the industry worked with the government to introduce the Flexi Season ticket, which provides a discount when travelling into the office two or three days a week. Rail customers can also enjoy free and exclusive discounts when they sign up to National Rail’s commuter reward website.
Speaking about the new campaign, Merel van den Boomen, marketing strategy director at Rail Delivery Group, said: “Following on from the great success of the rail industry’s biggest consumer rail campaign since the pandemic, we knew it was important for us to evolve the ‘Let’s get back on track’ campaign to help us drive rail recovery for the broader audience yet to return after the Omicron surge. Encouraging businesses and commuters to take the train will boost the economy and the environment, helping to get the country back on track.”