Scenic Rail Winter - members' campaign toolkit
1 to 14 December 2025
The latest in our mini campaign series, as part of our tourism and leisure strategy, will showcase winter photographs of community rail lines and stations across Britain. We will also be shining a spotlight on places to visit by train that are ideal for rainy days out.
Members are invited to share winter photographs of their lines and stations as well as highlighting nearby attractions and things to do that are open during winter. Please share your content with our comms team here and for advice on how to get involved contact Alice.
Social media
For advice and suggestions for posts during the campaign please see the link below:
Example posts for sharing on various social media channels
For a simple, generic post to share on socials to encourage engagement from your followers, see below:
📸 We’d love to see your winter photos and hear about your favourite rainy day adventures [along our route/near our station]. Join the conversation using #ScenicRailWinter. Explore more: [insert website]
Graphics
Templates
Download and edit social graphic using PowerPoint
Canva link to edit graphic please make sure you make a copy of the designs before editing. You can do this by going to ‘File > Make a copy’.
