Tracks & Trails - members' campaign toolkit
13 to 26 October 2025
Our first mini campaign, as part of our tourism and leisure strategy, will spotlight walking, wheeling and cycling routes from stations.
If you have existing trails, accessible routes and walking initiatives that you’d like to promote as part of this national campaign, please share them with our Comms team here.
Social media
For advice and suggestions for posts during the campaign please see the link below:
Example posts for sharing on various social media channels
For a simple, generic post to share on socials, see below:
🌿 We’re proud to support #TracksAndTrails with our #CommunityRail family – celebrating Britain’s stunning landscapes by rail, walking, wheeling & cycling! From peaceful rambles to scenic parkland strolls there’s lots to explore near [insert station/line]. Explore more: [insert website].
Graphics
Templates
Download and edit social graphic using PowerPoint
Canva link to edit graphic please make sure you make a copy of the designs before editing. You can do this by going to ‘File > Make a copy’.
Poster
Print this poster and ask to display it at local attractions and community hubs in your area
Download and edit poster using PowerPoint
Canva link to edit poster please make sure you make a copy of the designs before editing. You can do this by going to ‘File > Make a copy’.
