Tracks & Trails - members' campaign toolkit
26 October to 8 November 2026
Tracks & Trails returns this autumn, bringing together community rail initiatives and walking, wheeling and cycling routes from across Britain, encouraging sustainable and accessible travel by train.
We are keen to showcase existing trails, accessible routes and active travel initiatives delivered or supported by community rail. If you would like your work to be featured and it is not already included in our campaign content, please share it with our team.
This toolkit includes resources to help community rail partnerships, station groups and other partners get involved in and support the national campaign. If you require additional support, ideas or promotional materials, please get in touch.
Social media
We encourage you to use the campaign to showcase your work around the theme of walking, wheeling and cycling.
For a simple, generic post to share on socials, see below:
🌿 We’re proud to support #TracksAndTrails with our #CommunityRail family – celebrating Britain’s stunning landscapes by rail, walking, wheeling & cycling! From peaceful rambles to scenic parkland strolls there’s lots to explore near [insert station/line]. Explore more: [insert website].
More suggested social media posts
Graphics
Templates
Download and edit social graphic using PowerPoint
Canva link to edit graphic please make sure you make a copy of the designs before editing. You can do this by going to ‘File > Make a copy’.
Poster
Print this poster and ask to display it at local attractions and community hubs in your area
Download and edit poster using PowerPoint
Canva link to edit poster please make sure you make a copy of the designs before editing. You can do this by going to ‘File > Make a copy’.
