Accessible Adventures - members' campaign toolkit
9 to 22 February 2026
Our latest two-week campaign, as part of our tourism and leisure strategy, will showcase community rail initiatives that make days out by train accessible for everyone.
If you have existing projects, accessible local attractions and suitable walking and wheeling routes that you’d like to promote as part of this national campaign, please share them with our Comms team here.
The aim of the campaign is to highlight members’ projects that champion accessibility and bring the initiatives together in one central online space. This is an opportunity to shine a spotlight on the valuable work happening across community rail to remove barriers and inspire inclusive travel. It also lays the groundwork for future collaborations to expand and grow this important theme.
Social media
For advice and suggestions for posts during the campaign please see the link below:
Example posts for sharing on various social media channels
For a simple, generic post to share on socials, see below:
We’re proud to support #AccessibleAdventures, a national campaign celebrating how rail helps more people enjoy great days out, destinations and experiences. Explore how we’re contributing locally: [insert website].
Graphics
Templates to edit
Download and edit social graphic using PowerPoint
Canva link to edit graphic please make sure you make a copy of the designs before editing. You can do this by going to ‘File > Make a copy’.
Poster
Print this poster and ask to display it at local attractions and community hubs in your area
Download and edit poster using PowerPoint
Canva link to edit poster please make sure you make a copy of the designs before editing. You can do this by going to ‘File > Make a copy’.
