Leisure travel: how to identify and understand your audience

Revisit our leisure travel webinars. These online sessions take an in-depth look at how community rail partnerships and station groups can identify, understand, and engage with their audience.


Downloadable resources

Let’s get back on track – supporting rail recovery

Emma Grinter and Daniela Maki, Rail Delivery Group

Community rail case study: ‘A taste for travel’

Hannah McDonnell, Gloucestershire CRP

Encouraging leisure travel – Go Do Your Thing with Northern

Beverley Kerr, Northern


Helen Wright, High Peak & Hope Valley CRP

Celebratory posters to inspire travel by train

Sarah Newman, Darent Valley CRP

Promoting leisure travel: knowing your audience & their perceptions in a social media world

Ashley Morgan, South West Wales Connected

Promoting leisure travel on social media: what works and what next?

Mark Parker-Bray and Betsy Saunders, Devon & Cornwall Rail Partnership