Community Rail Week - members toolkit
To help you make the most of Community Rail Week, we’ve created a range of ready-to-use and editable digital assets to support you in promoting your activities and sharing your stories.
These resources are designed to make it quick and easy to create eye-catching, accessible and consistent communications across your channels – whether you’re planning events, highlighting local impact, or encouraging new audiences to get involved. Using these shared assets will also help amplify the collective voice of community rail and strengthen the visibility of this year’s theme, Journeys for All.
From social media templates and suggested copy to guidance on accessible content, everything here is designed to help you reach more people, celebrate your work, and showcase how community rail is making travel more inclusive.
You can use these materials as they are or adapt them to reflect your local activities and partnerships. For more support, get in touch with our comms team.
Go back to Community Rail Week main page
Using inclusive language
Using inclusive, respectful language helps ensure more people feel welcome and represented through your communications. The links below provide advice and practical tips to support you in communicating thoughtfully and reflecting the diversity of the communities you serve.
Directory of Social Change language guidance
Hidden Disabilities disability inclusive language guidance
Creating accessible digital content
Ensuring your digital content is accessible helps more people engage with your activities and messages during Community Rail Week. Small changes can make a big difference in making your communications inclusive and easy to use.
The checklist below provides practical guidance to help you create accessible digital content across websites, social media and other platforms.
Download accessible digital content checklist
Social media – ready-to-use
Example posts for sharing on social media (editable)
Ready-to-use themed social media graphics are provided below. When sharing these on social media, please ensure you include the corresponding alt text for each image, see here.
Social media – template
If you would like these graphics in a different format, get in touch with our comms team.
Press and media – guidance
Download ‘engaging with local media’ guidance
Press and media – template
Template press release to send to local media newsdesks
If you would like support on writing or advice on where to send your press release please get in touch with our comms team.
Poster – ready-to-use
Community rail poster – ‘proud to be part of’
Poster – template
You could use this poster to promote your work and involvement in community rail at local community hubs such as libraries, sports centres, information hubs, council offices, community noticeboards, local attractions, bus stations, community centres etc.
Councillors and MP engagement
Template letter to invite to event & seek support
Find your local MP and contact details here
Logos
Please us the logos below on any material your producing to promote your involvement in Community Rail Week.
Community Rail Week logo
Journeys for All themed logo
If you need these graphics in a different format, get in touch with our comms team.
Tell us about your activity
Planning something for Community Rail Week? Let us know!
Sharing details of your activities helps us celebrate and promote your work through our communications and media activity, and include it on our interactive Community Rail Week map, launching in May.
Whether you’re hosting an event, running an online promotion or sharing stories and local activity, tell us what you’re doing so we can help amplify your impact and showcase the breadth of activity across the network.